VIDEOS OF THE 2020 COPENHAGEN CONFERENCE 'MEASURING WHAT MATTERS'

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CONFERENCE WELCOME

Welcome to the 2020 conference in Copenhagen

Jesper Andersen, founder of Measurement Days and conference host

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SHOW THEM, DON'T TELL THEM

How doing a communication audit lead to increased resources for communication at the Royal Danish Theatre.

Pernille Rasch, Head of Project and Campaign Management, The Royal Danish Theatre

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THE GOOD, THE BAD, AND THE BALANCED

Valuable insights you can generate from doing sentiment analysis

Steph Bridgeman, Founder and lead consultant, Experienced Media Analysts

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CONTROLLING YOUR BRAND IN THE EYE OF THE HURRICANE

Using measurement to qualify fast decision-making through a damaging it crisis

Trine Kromann-Mikkelsen, Vice President of Corporate Communication & Relations, Demant

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TRUMP YOUR CAMPAIGN

How to measure micro actions to adjust your policy and messaging

Benjamin Rud Elberth, Political and digital communication specialist, Elberth Kommunikation

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MAKE MEASUREMENT AND ANALYTICS YOUR COMPETITIVE ADVANTAGE

Arm yourself with data and easy-to-use tools to get the upper hand

Ann-Sofie Krol, former member of the board, AMEC

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FROM LIKES TO SAVING LIVES

Measuring the impact of The Danish Heart Foundation’s ‘Give Life’ resuscitation campaign

Lasse Skjoldan, Senior advisor, Advice A/S

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MEASUREMENT DAY 2020 - CLOSING REMARKS

Closing remarks from the Measurement Day 2020 conference in Copenhagen

Jesper Andersen, founder, Measurement Days

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These are just a few of the more than 60 companies, organisations and public service institutions that have joined us at Measurement Days in the past:

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