Videos of the Measurement Days 2018 conference in Copenhagen

VIDEOS OF THE 2018 COPENHAGEN CONFERENCE 'ELEVATING COMMUNICATION'

Video of the entire event

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Learn and improve

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Please don’t forget that you can also access the slides and presentations from the conference.

CONFERENCE WELCOME

Welcome to the 2018 conference in Copenhagen

Jesper Andersen, founder of Measurement Days and conference host

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ACTIONABLE INSIGHTS

Using Measurement and Analysis to Shape the Introduction of a Global Digital Workspace Experience at PANDORA

Morten Dal, Internal Communications Manager, PANDORA

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FROM STAFF TO STORYTELLERS

How to Release (and Measure) the Untapped Potential of Your Employees as Social Ambassadors

Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk

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UNLOCKING THE BUSINESS POTENTIAL FOR PUBLIC RELATIONS

Mark Weiner, Chairman on the Commission for Measurement and Evaluation, Institute for Public Relations (IPR)

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IMPACT OF PUBLIC SERVICE COMMUNICATION

Calculating the return on investment from Government Campaigns

Claire Pimm, Deputy Director, Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications

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PANEL: PICKING THE RIGHT MEASUREMENT FRAMEWORK AND METHOD THAT SUITS YOUR ORGANISATION'S NEEDS

Panelists: Morten Dal, Internal Communications Manager, PANDORA, Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk, Mark Weiner, Institute for Public Relations, Claire Pimm, Prime Minister’s Office and Cabinet Office Communications

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WHEN 1 + 1 = 3

Measuring the effect of Integrated Marketing Communications

Tobias Helmer, Country Marketing Manager, Dell EMC, Sweden

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PANEL: GETTING A SEAT AT THE TABLE - CAN MEASUREMENT HELP COMMUNICATION ACHIEVE A MORE STRATEGIC ROLE IN THE ORGANISATION?

Panelists: Thomas Holt Christensen, Director, Head of Marketing & Communications, KPMG Denmark, Helle Larsen Andersen, EnergiNet, Torben Clausen, Executive Director for Insight & Activation, Operate

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MILK WITHOUT MILK

Shaping Public Perception and Debate through Digital Campaigns and Search Insights

Kasper Ibsen Beck, Communication Director, Arla Danmark

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HUMANS STILL NEEDED

The Future Impact of Artificial Intelligence on Public Relations

Stephen Waddington, Chair of the CIPR Panel on Artificial Intelligence and Chief Engagement Officer, Ketchum

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PANEL: WHICH SKILLS WILL BE VITAL TO COMMUNICATION PROFESSIONALS IN THE FUTURE?

Panelists: Sine Nørholm Just, Professor of Strategic Communication, Roskilde University, Rune Dalgaard, Director and Partner, Brand Strategy & Marketing, Advice, Alan Malligsen, CEO, Retriever Denmark

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These are just a few of the more than 60 companies, organisations and public service institutions that have joined us at Measurement Days in the past: