How to Release (and Measure) the Untapped Potential of Your Employees as Social Ambassadors
Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk
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UNLOCKING THE BUSINESS POTENTIAL FOR PUBLIC RELATIONS
Mark Weiner, Chairman on the Commission for Measurement and Evaluation, Institute for Public Relations (IPR)
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IMPACT OF PUBLIC SERVICE COMMUNICATION
Calculating the return on investment from Government Campaigns
Claire Pimm, Deputy Director, Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications
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PANEL: PICKING THE RIGHT MEASUREMENT FRAMEWORK AND METHOD THAT SUITS YOUR ORGANISATION'S NEEDS
Panelists: Morten Dal, Internal Communications Manager, PANDORA, Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk, Mark Weiner, Institute for Public Relations, Claire Pimm, Prime Minister’s Office and Cabinet Office Communications
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WHEN 1 + 1 = 3
Measuring the effect of Integrated Marketing Communications
Tobias Helmer, Country Marketing Manager, Dell EMC, Sweden
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PANEL: GETTING A SEAT AT THE TABLE - CAN MEASUREMENT HELP COMMUNICATION ACHIEVE A MORE STRATEGIC ROLE IN THE ORGANISATION?
Panelists: Thomas Holt Christensen, Director, Head of Marketing & Communications, KPMG Denmark, Helle Larsen Andersen, EnergiNet, Torben Clausen, Executive Director for Insight & Activation, Operate
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MILK WITHOUT MILK
Shaping Public Perception and Debate through Digital Campaigns and Search Insights
Kasper Ibsen Beck, Communication Director, Arla Danmark
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HUMANS STILL NEEDED
The Future Impact of Artificial Intelligence on Public Relations
Stephen Waddington, Chair of the CIPR Panel on Artificial Intelligence and Chief Engagement Officer, Ketchum
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PANEL: WHICH SKILLS WILL BE VITAL TO COMMUNICATION PROFESSIONALS IN THE FUTURE?
Panelists: Sine Nørholm Just, Professor of Strategic Communication, Roskilde University, Rune Dalgaard, Director and Partner, Brand Strategy & Marketing, Advice, Alan Malligsen, CEO, Retriever Denmark
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These are just a few of the more than 60 companies, organisations and public service institutions that have joined us at Measurement Days in the past: