VIDEOS OF THE 2017 COPENHAGEN MEASUREMENT DAY CONFERENCE

Video of the event

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CONFERENCE WELCOME

Welcome to the 2017 conference in Copenhagen

Jesper Andersen, founder of Measurement Days and conference host

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FROM BEING HATED TO BECOMING A BELOVED BRAND

“Fra hadet mejerigigant til elsket brand: Hvordan Arla benytter omdømmemål som strategisk ledelsesinstrument til at udvikle omdømme og brand”. [Presentation is in Danish].

Kasper Ibsen Beck, Kommunikationsdirektør, Arla Danmark

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DID THE CAMPAIGN WORK?

“Virker kampagnen? Prætest og effektmåling af kommunikation, der præger holdninger og handlinger”. [Presentation is in Danish].

Lise Heiner Schmidt, Udviklingschef, Rådet for Sikker Trafik

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A CONVERSATION WITH JIM MACNAMARA

An interview with professor Jim Macnamara, one of the world’s leading academic experts in communication measurement and evaluation. [Interview is in English].

Jim Macnamara, Professor of Public Communication, University of Technology, Sydney.

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LEAD20 – CORPORATE STRATEGY IN YOUR POCKET

“LEAD20 – corporate strategy in your pocket: How Coloplast measured the succesful roll-out of their new strategy through internal communication”. [Presentation is in English].

Dennis Kaysen, Director of Corporate Communication, Coloplast.

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MEASURING EFFECT VERSUS VALUE

“Effect versus Value: Unlocking true value creation in communication through the Communication Value Circle”. [Presentation is in English].

Dr. Alexander Buhmann, Assistant Professor, BI – Norwegian Business School.

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Q&A WITH THE SPEAKERS

Mixed Danish / English Q&A with Lise Heiner Schmidt, Council for Safe Traffic, Dennis Kaysen, Coloplast and Dr. Alexander Buhmann, BI Norwegian Business School.

Due to a sound problem, there is a slight outage in the middle of the video.

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M&E SEEN FROM A HELICOPTER PERSPECTIVE

Panel debate about taking a look at the state of communication measurement & evaluation and where the future might take us. [Debate in Danish]. 

Panelists: Kim Larsen, Danske Bank, Jeannette Spies, Nordea, and Henrik Feindor-Christensen, Analyse Danmark. Moderated by Alan Malligsen, Retriever Denmark.

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