2017 videos - Measurement Days

VIDEOS OF THE 2017 COPENHAGEN MEASUREMENT DAY CONFERENCE

Video of the event

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Revisit key speaker points

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Learn and improve

Draw inspiration from the work of expert practitioners and use it to improve in your organisation.

Please don’t forget that you can also access the slides and presentations from the conference.

CONFERENCE WELCOME

Welcome to the 2017 conference in Copenhagen

Jesper Andersen, founder of Measurement Days and conference host

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FROM BEING HATED TO BECOMING A BELOVED BRAND

“Fra hadet mejerigigant til elsket brand: Hvordan Arla benytter omdømmemål som strategisk ledelsesinstrument til at udvikle omdømme og brand”. [Presentation is in Danish].

Kasper Ibsen Beck, Kommunikationsdirektør, Arla Danmark

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DID THE CAMPAIGN WORK?

“Virker kampagnen? Prætest og effektmåling af kommunikation, der præger holdninger og handlinger”. [Presentation is in Danish].

Lise Heiner Schmidt, Udviklingschef, Rådet for Sikker Trafik

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A CONVERSATION WITH JIM MACNAMARA

An interview with professor Jim Macnamara, one of the world’s leading academic experts in communication measurement and evaluation. [Interview is in English].

Jim Macnamara, Professor of Public Communication, University of Technology, Sydney.

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LEAD20 – CORPORATE STRATEGY IN YOUR POCKET

“LEAD20 – corporate strategy in your pocket: How Coloplast measured the succesful roll-out of their new strategy through internal communication”. [Presentation is in English].

Dennis Kaysen, Director of Corporate Communication, Coloplast.

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MEASURING EFFECT VERSUS VALUE

“Effect versus Value: Unlocking true value creation in communication through the Communication Value Circle”. [Presentation is in English].

Dr. Alexander Buhmann, Assistant Professor, BI – Norwegian Business School.

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Q&A WITH THE SPEAKERS

Mixed Danish / English Q&A with Lise Heiner Schmidt, Council for Safe Traffic, Dennis Kaysen, Coloplast and Dr. Alexander Buhmann, BI Norwegian Business School.

Due to a sound problem, there is a slight outage in the middle of the video.

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M&E SEEN FROM A HELICOPTER PERSPECTIVE

Panel debate about taking a look at the state of communication measurement & evaluation and where the future might take us. [Debate in Danish].

Panelists: Kim Larsen, Danske Bank, Jeannette Spies, Nordea, and Henrik Feindor-Christensen, Analyse Danmark. Moderated by Alan Malligsen, Retriever Denmark.

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