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SPEAKERS AT MEASUREMENT DAY 2020
FULL SPEAKER BIOS
Steph Bridgeman
Founder and lead consultant, Experienced Media Analysts
Steph Bridgeman is a media evaluation and insight professional with more than 20 years’ experience working on award-winning PR measurement programmes.
She consults with businesses to measure outputs across paid, earned, shared and owned channels and works with clients to explore outcomes and impacts resulting from media relations activity.
Thanks to her consultancy work with over a dozen leading European media monitoring and measurement providers, and more recent experience building reporting and measurement capabilities at PR agencies and in-house, Steph has a unique insight into the measurement challenges facing organisations in a range of sectors, be they large or small.
Supported by a team of freelance experienced media analysts, she helps companies collect, cleanse, codify and curate media intelligence information.
Steph Bridgeman lives in and works out of Manchester, UK.
Benjamin Rud Elberth
Political and digital communication specialist, Elberth Kommunikation
Benjamin Rud Elberth is a political communication strategist specialising in redistributing influence and power through digital means. As an advisor, he helps politically based organisations and sports brands create an impact on social and digital platforms, create digital strategies and implement them.
Throughout his career, Benjamin has worked for political parties, unions and trade associations, NGOs, ministries and ministers. He specialises in using digital media to influence public opinion, directly or via a cross-over effect with traditional news media.
Benjamin has an MA in Danish from Aarhus University and a Master of Cross-Media Communication from the University of Copenhagen. He is also a frequent commentator on e.g. TV2.
Ann-Sofie Krol
Member of the Board, The international Association for the Measurement and Evaluation of Communication (AMEC)
Ann-Sofie Krol has 20+ years of experience within communication and marketing, the past 13 years with a special focus on helping companies become insight driven and take advantage of the digital landscape and changed customer behaviors. Stockholm-based, she has worked for large global brands as well as small start-ups and municipalities.
Besides serving on the board of AMEC, Ann-Sofie is the CEO of byBrick Insight – a new type of agency focusing on analysis and evaluation as a base for solid strategies to reach desired effect of communication efforts. She has also worked for among other companies Opoint and Infopaq.
Trine Kromann-Mikkelsen
Vice President of Corporate Communication & Relations, Demant
Starting from almost zero, Trine Kromann-Mikkelsen has built the corporate brand of the hearing healthcare Group Demant (previously William Demant Holding). Oticon, Sennheiser I EPOS, Interacoustics, Audika and many other hearing healthcare brands are part of this Nasdaq listed company – majority owned by William Demant Foundation.
Formerly a silent holding company of a complex, global organisation, reignited Demant has stepped forward as active owner of multiple businesses and brands with a common communication platform. Rebranding and renaming the parent company has not changed the multi-brand strategy of the Group, but has provided all +16,000 employees with a compelling story to tell – a purpose to create life-changing differences through hearing health. In addition to Demant, Trine Kromann-Mikkelsen also leads William Demant Foundation’s and William Demant Invest’s communication activities.
Prior to Demant, Trine Kromann-Mikkelsen worked with the extremely exposed brands SAS and TDC where her passion for using measurement of corporate communication quickly grew.
Rikke Primdahl
Senior project manager and program coordinator, The Danish Heart Foundation
Rikke Primdahl has an MA in Social Science, focused on communication and international studies and formerly worked as a trained cardiological nurse.
Before joining the Danish Heart Foundation, she worked for 10 years in the Danish Health Authority’s prevention unit, focusing on social inequality in healthcare and campaigns as her key area of responsibility.
Rikke joined the Heart Foundation in 2017 as the project manager for the Give Life resuscitation campaign and program coordinator for emergency action.
Pernille Rasch
Head of Project and Campaign Management, The Royal Danish Theatre
As Head of Project and Campaign Management, and before that digital manager, at the Danish Royal Theatre, Pernille Rasch has helped strengthen the Royal Theatre’s presence online through increased digital marketing and communication. She has been instrumental in building a strong digital team focused on the customer journey and detailed use of online segmentation.
Before joining the Royal Theatre, Pernille has worked as the Head of Marketing at Autobutler and Trendsales and project manager at Danish Design Centre.
Pernille has an MSc in Economics and Marketing from Copenhagen Business School.
Lasse Skjoldan
Senior advisor, Advice
Lasse Skjoldan is an experienced analyst and advisor, combining data research with strategic consulting. He has explored how data supports agenda-setting and how to use research and insights as the foundation for creating effective campaigns that create outcomes and impact.
Previously, Lasse has worked for Infomedia, the Danish Ministry of Climate and Energy, Mandag Morgen, Politiken and Ritzau. In 2017, he was awarded the title of “Young Professional of the Year” by AMEC – the international Association for the Measurement and Evaluation of Communication.
Lasse has an MA in Political Science from the University of Copenhagen, specialising in political communication and quantitative methodology.
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