The Communication Measurement & Evaluation Conference
SPEAKERS AND PANELISTS AT MEASUREMENT DAYS 2018
Mette Christiansen Barnes
Head of Communications, Nordic Entertainment Group (TV3 + Viaplay)
Claire Pimm
Deputy Director, Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications
Stephen Waddington
Chair, CIPR Panel on Artificial Intelligence and Chief Engagement Officer, Ketchum
Mark Weiner
Chairman, the Commission on Measurement and Evaluation, Institute for Public Relations
FULL SPEAKER BIOS
Mette Christiansen Barnes
Head of Communications, Nordic Entertainment Group
Currently Mette Christiansen Barnes is heading up the Danish Press and Communications team – being responsible for all corporate communications and press activities across the Danish Nordic Entertainment Group brands; TV3, TV3 SPORT, Viasat, Viaplay and Viafree.
Overall, she has over a decade of solid knowledge and experience in both external and internal communications as well as public affairs. Mette works on a both strategic and practical level with communication strategies and plans, crisis communication, media handling and more.
Mette is a Board member position at the trade association ‘Kommunikation & Sprog’ as well as an external examiner at the Master’s degree programs in Communication at Copenhagen Business School (CBS).
Mette has a background in Telco as communications professional at the Telco Operator 3 and previously at Ericsson Denmark.
Kasper Ibsen Beck
Communication Director, Arla Danmark
Kasper Ibsen Beck is the communiction director for Arla Danmark and part of the country management. He has previously worked as Head of Media and External Relations in Vestas and has also held positions with various communication agencies in Copenhagen.
At Arla, Kasper is responsible for the handling of Arla’s media relations, political stakeholder management, internal communication and consumer communication on social media.
Thomas Holt Christensen
Director, Head of Marketing & Communications, KPMG Denmark
Thomas helps companies to become commercially successful and ensure organisations a license to operate in an increasing volatile and data-driven world. He has a Master’s Degree in Communication from Roskilde University and is currently Head of Communications and Marketing in KPMG Denmark.
He is former Head of Communications in Accenture and has worked as an executive advisor on the agency side as well for several years. The last +10 years he has advised CEOs and top management in listed companies, major global private equity funds and public sector organizations mainly across public relations, issues management and public affairs.
In 2018, KPMG was one of the highest jumpers on the Berlingske Business Gold Image ranking list.
Torben Clausen
Executive director for Insights & Activation, Operate
Torben Clausen holds a Master’s degree in Political Science from the University of Copenhagen. He has worked with strategic communication, agenda setting and behavior change for close to 20 years including 10+ years on the agency side. He is responsible for overall project design and product development with regards to communication analysis and measurement across Operates portfolio of clients from both the public and the private sector.
Morten Dal
Internal Communications Manager, PANDORA
Morten Dal is an award-winning communication professional and keynote speaker with more than 15 years of global corporate communication and leadership development experience. He is an expert in global change management and digital business transformation, in addition to PANDORA working for brands such as MT Højgaard, Danske Bank and DuPont (DANISCO). Morten also serves on the Advisory Board for Copenhagen Business School.
Rune Dalgaard
Director and Partner, Brand Strategy & Marketing, Advice
Rune is a communication and brand strategist and works as executive advisor helping companies, organisations, and public authorities succeed and make a difference in a connected and data-driven world. Currently Rune holds a position as director of Marketing & Branding in Advice co-leading a team of 25 communication advisors, brand strategists and digital specialists.
Advice, founded on an integrated approach to communication and marketing, is one of Denmark’s largest agencies with 120 colleagues specialised in PR, public affairs, brand strategy, digital marketing and solutions, data and analysis.
Rune has a Ph.D. in Information and Media Studies from Aarhus University, New School for Social Research, and University of Virginia. He is an external examiner in communication and marketing for several universities and used as a speaker and expert commentator in the media.
Tobias Helmer
Country Marketing Manager, Dell EMC, Sweden
Tobias Helmer recently joined Dell EMC as Country Marketing Manager for Dell EMC in Sweden. Before that he had a long agency carreer with positions such as country manager for AxiCom, marketing and communications manager for Connecta and press manager for PRIME.
Sine Nørholm Just
Professor of Strategic Communication, Roskilde University
Sine Nørholm Just is professor of strategic communication at the Department of Communication and Arts at Roskilde University.
She holds a ph.d. in communication from Copenhagen Business School and has more than 15 years experience in teaching and scientific research in fields including political communication, organisational communication and digital communication.
Mika Bildsøe Lassen
Head of Corporate Communication and Branding, A.P. Møller Holding.
Mika holds a MsC in Communications & Public Relations, Roskilde University. She has more than 25 years of experience within strategic stakeholder management and leadership communication. She has experience from global and complex organisations with strong focus on value creation through strategic communications.
Amongst her previous roles, Mika was Head of Branding and Communications at Svitzer, VP Corporate Communications at Egmont, Communication Director at 3 and several consultancy roles.
Alex McNab-Lundbäck
Head of Social Media, A.P. Moller Maersk
With more than 12 years of experience in professional communication and journalism, Alex McNab has worked in agencies, international broadcasting and the Cabinet Office and is now in charge of managing Maersk’s social media channels with an audience of more than 3 million.
He is highly experienced in the strategic planning of national and international campaigns, particularly in the ever-changing digital landscape.
At A.P. Moller Maersk, his work also includes listening and analytics – documenting impact and uncovering relevant trends and conversations that can lead to opportunities. He helps test formats and new content to continuously find new ways to improve the impact of the Maersk brand online.
Alan Malligsen
CEO, Retriever Denmark
Alan Malligsen is CEO of Retriever Denmark and responsible for the commercial development of Retriever in the Nordics. With more than 200 media experts Retriever is the largest Nordic specialist environment within the field of measurement of communication.
For the past two years Retriever has worked with artificial intelligence (AI) and the process of converting the media analysts’ tasks based on the new possibilities and challenges followed by the implementation of AI in a knowledge-intensive organization. Alan is deeply involved in this task both on an organizational and a commercial level.
Lisa Gubi Mørz
Head of Internal Communications, Danske Bank
Lisa Gubi Mørz is a proven expert and trusted advisor in leadership communication. She joined Danske Bank in 2016 as Head of Change and Leadership Communication, and before that she was Head of Internal Communication at COWI. Prior to that Lisa also worked with internal communication at Codan and as a consultant at Hill & Knowlton.
Lisa has a particular focus on strategy, change management, business-driven goals and how to guide large organisations through the process of change.
Claire Pimm
Deputy Director, Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications
Claire Pimm is the Deputy Director for campaigns, research and insight for the Prime Minister’s Office and Cabinet Office communications. She leads teams who work on a national, regional and local level delivering campaigns and insight for the UK Government. She has held a range of roles in Government, and is an experienced senior manager with professional expertise in all areas of campaigning, communications, marketing and public affairs.
Claire is responsible for the delivery of the Government Communication Plan, ensuring campaigns are successfully planned, delivered and evaluated. She works on subjects such as Brexit, Grenfell recovery, public and mental health, economy, gender and racial equality to name a few.
Prior to coming into Government, she worked in local government and in the charitable sector. Claire is the Chair of Disability Snowsport UK, a charity that enables disabled people to take part in snowsports and a trustee of Back Up Trust, supporting people with spinal cord injury.
Stephen Waddington
Chair, CIPR Panel on Artificial Intelligence – Chief Engagement Officer, Ketchum
Stephen Waddington has worked in professional communication for more than 20 years. He is the Chief Engagement Officer at Ketchum, a global PR firm, and a Visiting Professor at Newcastle University. Stephen is also the co-author or editor of numerous books on PR and social media and the initiator of several crowdsourced and collaborative project such as #PRStack.
Stephen is a Chartered PR Practitioner, a Fellow (Hon) of the CIPR, and member of the City of London Public Relations Guild, and PRCA. He is currently the chair of the CIPR Artificial Intelligence panel.
Mark Weiner
Chairman, the Commission on Measurement and Evaluation, Institute for Public Relations
As chairman, Mark Weiner leads The Commission on Measurement and Evaluation for the Institute for Public Relations (IPR). The institute is an independent, non-profit foundation dedicated to research in, on and for public relations. Acting as a catalyst, the IPR focuses on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.
Mark is Chief Executive Officer of PRIME Research – one of the world’s largest public relations research consultancies. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” (2006) and a regular contributor to trade and business media as well as a frequent keynote speaker around the world.