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If you would like to purchase access to the videos, it is just 300 DKK + VAT for the entire conference. Please contact us for information on how to pay and get access, thank you.
Welcome to the 2018 conference in Copenhagen
Jesper Andersen, founder of Measurement Days and conference host
Using Measurement and Analysis to Shape the Introduction of a Global Digital Workspace Experience at PANDORA
Morten Dal, Internal Communications Manager, PANDORA
How to Release (and Measure) the Untapped Potential of Your Employees as Social Ambassadors
Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk
Mark Weiner, Chairman on the Commission for Measurement and Evaluation, Institute for Public Relations (IPR)
Calculating the return on investment from Government Campaigns
Claire Pimm, Deputy Director, Campaigns, Insight and Evaluation for the Prime Minister’s Office and Cabinet Office Communications
Panelists: Morten Dal, Internal Communications Manager, PANDORA, Alex McNab-Lundbäck, Head of Social Media, A.P. Moller Maersk, Mark Weiner, Institute for Public Relations, Claire Pimm, Prime Minister’s Office and Cabinet Office Communications
Measuring the effect of Integrated Marketing Communications
Tobias Helmer, Country Marketing Manager, Dell EMC, Sweden
Panelists: Thomas Holt Christensen, Director, Head of Marketing & Communications, KPMG Denmark, Helle Larsen Andersen, EnergiNet, Torben Clausen, Executive Director for Insight & Activation, Operate
Shaping Public Perception and Debate through Digital Campaigns and Search Insights
Kasper Ibsen Beck, Communication Director, Arla Danmark
The Future Impact of Artificial Intelligence on Public Relations
Stephen Waddington, Chair of the CIPR Panel on Artificial Intelligence and Chief Engagement Officer, Ketchum
Panelists: Sine Nørholm Just, Professor of Strategic Communication, Roskilde University, Rune Dalgaard, Director and Partner, Brand Strategy & Marketing, Advice, Alan Malligsen, CEO, Retriever Denmark
These are just a few of the more than 60 companies, organisations and public service institutions that have joined us at Measurement Days in the past: