Measuring What Matters - moving from Output to Outcome and Impact
All over the world, professional communicators are sadly still struggling to accurately demonstrate the effect and value of the work they do. Measurement is reduced to simplistic exercises like counting press clippings or Facebook likes and evaluation and analysis is often non-existing.
Is it any wonder then that we struggle as a profession to get recognition and, more importantly, a seat at the table where decisions are made?
So how do we begin measuring what matters? How do we move from traditional outputs to measuring more relevant outcomes and business impact in a meaningful way?
Measurement Day is a unique conference focusing on communication measurement and evaluation from a primarily strategic perspective. Through speakers and case studies, we showcase examples of how communication has delivered measurable results in terms of outcome and impact.
Why you should attend
Conference at Vibenshuset
The 2020 conference in Copenhagen is taking place in the historic Vibenshuset building. Enjoy easy public transport access with plenty of bus lines coming and going right outside and the brand new Metro City Ring station right across the street.
These are just a few of the more than 60 companies, organisations and public service institutions that have joined us at Measurement Days in the past: