Having worked in professional communication for more than a decade, I keept seeing an industry unable to reach its full strategic potential because of poor measurement and accountability. I founded my consultancy, Quantum, in 2015 to make it my mission to make measurement and evaluation as easily accessible and understandable as possible.

In 2017, I organised the first Measurement Day conference. My goal was quite simply to showcase great examples of how communication had demonstrated a measurable impact on strategic business or organisational objectives, contributed insights and informed management-level decision-making.

I wanted to use those concrete examples to start a debate about the many myths about communication measurement and evaluation – such as ‘the effect of communication cannot be accurately measured’. And through that debate raise awareness about how we as a profession can take on a much more strategic and central role in our organisations – if we are willing to vouch for the results, we are creating.

In 2018, Measurement Days expanded to also facilitate occasional workshop days with sessions about tools and methods, while our full-day strategically focused conference with local and international cases and experts presenting continues to be our main focus.

The Measurement Day conference returns to Copenhagen on May 6th 2020, and we are working to take the event to Oslo and Stockholm as well in 2021.

Jesper Andersen
Measurement Days founder

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