Having worked in professional communication for more than a decade, I kept seeing an industry unable to reach its full strategic potential because of poor measurement and accountability. I founded my consultancy, Quantum, in 2015 to make it my mission to make measurement and evaluation as easily accessible and understandable as possible.

In 2017, I organised the first Measurement Day conference. My goal was quite simply to showcase great examples of how communication had demonstrated a measurable impact on strategic business or organisational objectives, contributed insights and informed management-level decision-making.

I wanted to use those concrete examples to start a debate about the many myths about communication measurement and evaluation – such as ‘the effect of communication cannot be accurately measured’. And through that debate raise awareness about how we as a profession can take on a much more strategic and central role in our organisations – if we are willing to vouch for the results, we are creating.

In the years that followed, we have put on more conferences and workshops and are now ready to take our first steps abroad, hoping to land well in Oslo and Stockholm in 2022.

Jesper Andersen
Measurement Days founder

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