What is Measurement Day?
All over the world, professional communicators sadly still struggle to accurately demonstrate the effect and value of the work they do. Measurement is often reduced to simplistic exercises like counting press clippings or Facebook likes and evaluation and analysis is commonly non-existing.
We are on a mission to change that.
To inspire you, to guide you, and ultimately to help you learn how to deliver measurable results in the form of communication outcomes and business impact that will place you strategically at the center of informed decision-making in your organisation.
The Measurement Day conferences and workshops were created for that very purpose. They are a unique concept focusing on communication measurement and evaluation from a strategic and tactical perspective. Through speakers and case studies, we showcase examples of how communication has made a measurable difference, enabling you to do the same.
Why you should attend
These are just a few of the more than 60 companies, organisations and public service institutions that have joined us at Measurement Days in the past: