All over the world, professional communicators are sadly still struggling to accurately demonstrate the effect and value of the work they do. Measurement is reduced to simplistic exercises like counting press clippings or Facebook likes and evaluation and analysis is often non-existing.

Is it any wonder then that we struggle as a profession to get recognition and, more importantly, a seat at the table where decisions are made?
So how do we begin measuring what matters? How do we move from traditional outputs to measuring more relevant outcomes and business impact in a meaningful way?

Measurement Day is a unique conference focusing on communication measurement and evaluation from a primarily strategic perspective. Through speakers and case studies, we showcase examples of how communication has delivered measurable results in terms of outcome and impact.